Tweet Like an Executive with (maybe) the Twitter business mo

Tweet Like an Executive with (maybe) the Twitter geschftliches miteinander moTweet Like an Executive with (maybe) the Twitter business moOf potential interest to those obsessed with Twitters business model, or perhaps evenmoreso to Vaults very own CEO (who wonders whether to tweet or not to tweet in a recent blog post), the buzz lately has been all about the launch of ExecTweets, a site that aggregates Tweets from business executives. The site, launched by the advertising networkFederated Media andsponsored by Microsoft, is the latest third-party to experiment with a Twitter business model. However, unlike other online publishers and ad agencies like Glam Media and Mashable, Federated is the first to have Twitters support. Wouldnt have anything to do with the fact that FM volunteered to give Twitter a cut of the profits, now would it?Regardless of the inevitability of Twitter stealing whatever monetization idea works best and using it themself when they finallylaunch their own fee-ba sed servicethis year, ExecTweet provides a great business tool for both executives and their followers. For executives, Twitter allows them to interact with shareholders, users and customers in a less time-consuming fashion than traditional blogging. ExecTweets pulls the voices of the bigwigs(already including Amazon.coms Werner Vogels, Virgins Richard Branson and Facebooks Mark Zuckerberg) out of the mashup that is the Twitterverse and places theminone central, easy to find location, giving them extra exposure. For people trying to interact withexecutives, simply finding them on Twittercan bea bit of a hassle (or at least sorting the wheat from the executive chaff can be), so an aggregated site of the top business execs on Twitter and the best business-related tweets will make it simpler for them to find out what is on the minds of todays top businessmen.Readers will be invited to vote on the top tweets, recommend executives, view Top Links that show whatweb sites execs are referri ng to, and check outa Hot Topics sectionthat shows the most popular keywords being tweeted by executives.Mr. Sorenson, I believe youve found your answer.Posted by Steven Schiff, Vault News & Commentary